A lot of social platforms today — like Instagram — have long propagated the idea of living and sharing your “best picture-perfect documented life.”
And then apps like Douyin and TikTok came along and shifted this paradigm in both form factor and voice. Photos evolved into short-form videos, and the content itself started to look less produced, creating the foundation for creators to share their most authentic voice. Gen Z quickly took notice, and have since valued and now gravitate to this flavor of content.
The dope idea here is to expand on this new social reality, and take all the learnings behind the success of TikTok-like platforms — an authentic voice, less manufactured content, and the use of short-form videos — and take a note from the Poparazzi app and lean further into the type of content that reeks of authenticity and resonates big time with Gen Z influencers and audiences alike. Create content of each other, for each other.
Instead of “me” creating videos of “me” living my best unboxing-shopping-wearing-makeuping-travelling-eating-drinking-cooking-yoga-starbucks life — the v2 goal of this new social reality should be capturing the honest conversations of all your friends, families, and yes even strangers who are living experiences for the first time.
We’ve loosely dubbed this “a paparazzi app for product experiences!”
The social conversation has now evolved from being one that is self-centered, self-absorbed, and highly curated, to one that is open, authentic, and considerate of others.
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